Engagement Ring: Why Gemstones Are the New Diamonds When it comes to proposing, one of the most exciting yet daunting tasks is choosing the perfect engagement ring . For years, diamonds dominated this tradition, symbolizing love and commitment with their timeless sparkle. However, times are changing, and gemstones are quickly becoming the new diamonds. So, why are more couples opting for colorful stones instead of the classic clear diamond? Let’s dive into this sparkling shift. Diamonds: The Classic Choice Facing New Competition Diamonds have built their reputation as the ultimate symbol of love, thanks in large part to decades of marketing and tradition. They are durable and brilliant, which makes them a practical and beautiful choice. Yet, a growing number of modern couples feel diamonds don’t represent their unique love story anymore. These couples often seek something more personal and vibrant. Moreover, diamond prices can be steep, and concerns about the ethical sourcing of di...